The Mulvaney stunt could be remembered as one of the worst marketing missteps in history
If Budweiser is the King of Beers, as its slogan claims, then Bud Light has long been the Queen. Launched over forty years ago, in 1982, and now the world’s most successful low-calorie beer, “B Minus” has long occupied a funny sweet spot in America’s sprawling consumer conscience. Also known as “redneck soda,” “frat water” and “turtle jizz” — Bud Light is a product that conveys a mass-marketable sense of irony. That’s what ad men dream about.
