Bud Light’s steep sales drops are showing signs of bottoming out — but the struggling beer brand is still on track to losing its No. 1 status in the US following its disastrous marketing tie-up with Dylan Mulvaney.
Sales of Bud Light plunged 23.9% for the week ended May 27 — slightly better than the 25.7% drop a week earlier and marking the first time that the sales decline didn’t grow worse versus the previous week, according to data from Bump Williams Consulting and NielsonIQ.
