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Bud Light Sales Fall 30 Percent in Latest Week Since Boycott

Bud Light off-premise sales have continued to see sustained contractions compared to the same time last year, as the beer brand suffers its worst decline in year-on-year volumes since its brief partnership with transgender influencer Dylan Mulvaney brought on calls for boycott.

The latest tracking figures by Nielsen IQ, provided to Newsweek by Bump Williams Consulting, show that in the week ending June 10, Bud Light sales volume—the number of units of beer sold—was 30.3 percent lower than in the same week in 2022, the largest such drop since the week ending April 1.

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