Bud Light just ended two months of social media silence with a new online ad designed to win back boycotting customers by portraying them as “bumbling fools,” according to one Twitter critic, and as “buffoon-ish whites,” according to another.
The beer brand’s sales have plummeted almost 30% since a brief social media campaign featuring he-who-shall-not-be-named, followed by ham-fisted reversals.
