Bud Light sales remained stuck in a downward spiral ahead of the critical Fourth of July holiday in the wake of the Dylan Mulvaney fiasco, according to the latest data.
The nation’s top-selling beer saw sales plunge 27.9% in the week ended June 24 — slightly better than its record-worst 28.5% the previous week, according to data from NielsenIQ and Bump Williams Consulting.
The number of units sold plummeted 31.3% from the same time last year — worse than the 31.1% decline the previous week.
