Bud Light has been branded ‘desperate’ after releasing a new advert with Kansas City Chiefs star Travis Kelce in a bid to win back customers.
The embattled beer giant released a new 15-second spot on Sunday showing Kelce cracking open Bud Light cans and aggressively grunting with several other men.
The advert was a clear marketing U-turn after backlash to the company’s previous collaboration with trans star Dylan Mulvaney devastated the brand financially.
