The scandalous history of the iconic Busch family: How centuries of tragedies, billions of dollars and an industry-shaking hostile takeover led to the epic fall of the Kings of Beer… 15 years before the Dylan Mulvaney debacle decimated Bud Light

Bud Light and its parent firm Anheuser Busch continue to dominate the headlines over the Dylan Mulvaney scandal – but its far from the only drama to roil the company since it began brewing beer in 1876.

Former owner Billy Busch’s book Family Reigns details the marriages, divorces, deaths and boardroom sagas that have rocked the firm – and ultimately saw his family lose control of their empire thanks to a 2008 hostile takeover.

Much of the drama came courtesy of Billy’s father, former chairman Augustus ‘Gussie’ Busch Jr, who served as chairman between 1946 and 1975 – and whose grandfather Adolphus Busch created the brand.