The Conservative Party of Canada is launching a multimillion-dollar ad campaign that depicts its leader, Pierre Poilievre, as a family man who wants to fix the country — all while his party is soaring in the polls and his main rival is going through a public split with his spouse.
“This is not a branding campaign. This is an amplification of who Pierre is and always has been,” said Regan Watts, a former senior adviser to the Conservative foreign affairs minister Lawrence Cannon.
“He’s warm, he’s kind, he’s empathetic and he listens… It’s important for people to delineate between Parliament Hill and the rest of the country, engaging with Canadians one-on-one. “
