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Fake meat: As Beyond Meat sales fall, have we had our fill?

When it comes to fake meat Tom Crawford-Clarke has “eaten everything available over the years”. But he has fallen out of love with it now.

“We generally favoured Quorn products, Linda McCartney things, Beyond Burgers, Moving Mountains. I always thought they were relatively tasty,” he said.

Fake meat is plant-based protein made to resemble burgers or sausages and often marketed as a healthier alternative to the real thing.

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