Russia’s pro-war influencers are generating big advertising revenues from their social media coverage of the conflict, the BBC has found.
Alongside a daily ration of gruesome videos of drone strikes and false claims about Ukraine’s President Volodymyr Zelensky, they share ads for anything from cryptocurrency to fashion.
Known in Russia as “Z-Bloggers” because of their support for a war often symbolised by the letter Z, they are often embedded with the Russian army and post footage from the front line where they call on young Russians to enlist.
