‘Deleb’ (as in dead celebrity) is a label used in show-business to describe a deceased star, celebrity, or artist whose estate continues to bring in the big bucks long after their death.
In 2013, it was reported by CBC that the ‘Deleb market’ was worth a whopping US$2.25 billion in annual licensing and revenues. Goodness knows how much the market would generate today – a decade later.
