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Why women and minorities are buying guns

The gun lobby is learning from Big Tobacco

Guns have been tied to American identity ever since the nation declared independence. But from Buffalo Bill to Rambo, the rugged, gun-toting individual has been mythologised by the gun lobby almost exclusively as a white male. And this myth was based on reality: five years ago, half of white men owned a gun — compared with a quarter of non-white men, and a quarter of women. A lot, however, has changed since then.

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