Posted in

$8M Alberta advertising campaign against federal net-zero rules rolls out in 4 provinces

Fanatics will always show their true colours

The Alberta government’s $8-million campaign to “educate Canadians and Albertans” on the impacts of new emissions regulations proposed by the federal government has begun rolling out across the country.

The campaign, involving a wide range of television, web, social, billboard and other forms of advertising, will run just a little more than a month, until Nov. 2, when the federal government’s public input period on net-zero rules is set to conclude.

It’s running in Alberta, Ontario, Nova Scotia and New Brunswick, chosen because they are the regions “most impacted by the regulations,” a spokesperson with the province said.

Share