Following the example of cigarette packs, a new study by British researchers argues that graphic warning labels on meat products could successfully nudge meat-lovers towards reconsidering their dietary choices. With apocalyptic images reminiscent of war zones or forest fires, the researchers claim, Brits could be convinced to cut their meat consumption to the levels desired by climate change activist groups and instead get their protein from other, more so called ‘sustainable’ sources, among which, one suspects, insects.
