Economist Steve Moore recently compared EVs to the ill-fated Edsel, “one of the textbook marketing flops of all time.”
“All the automotive experts and Ford executives said it was a can’t-miss. Henry Ford (the car was named after his son) guaranteed hundreds of thousands of sales. But one big thing went wrong: Nobody ever bothered to ask car buyers what they thought of the new car,” he wrote.
“Given the all-in approach to electric vehicles at Ford and General Motors, it’s clear that Detroit never got the message.”
h/t YP
