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‘We spit in your beer’ – inside Europe’s grassroots fight against overtourism

Europeans are taking matters into their own hands with bogus posters, hostile graffiti and misleading signposts

For years now, governments and city authorities have introduced measures to control tourism – from regulating cruise ships to clamping down on short-term lets – but now, it seems, locals are taking matters into their own hands.

All across Europe fingers are pressing down on spray-paint nozzles, bogus posters are being plastered onto walls, banners unfurling outside historic buildings.

We spoke to our experts in Barcelona, Amsterdam, Greece, Croatia and Venice to shed light on the grassroots campaigns against overtourism, and how things stepped up a notch in 2023.

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