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Why is Disney betting on the failed NFT market? Studio is accused of ‘grifting’ as it launches app where fans can collect ‘pointless’ images of Pixar and Star Wars characters

Disney, with depressed stock, a high-profile attack from an activist investor and succession concerns, has embarked on a speculative NFT investment.

Disney Pinnacle, a ‘digital pin and trading experience,’ was launched last month to offer fans the chance to buy and sell Disney, Pixar and Star Wars character NFTs.

These ‘non-fungible tokens’ are digital images which are given unique identification codes using blockchain – the same technology behind cryptocurrency – allowing them to be held as assets and traded online.

This is desperate and or just plain evil. NFT’s were a grift from the get go.

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