It has been two months since the Prime Minister’s Office announced branding guru Max Valiquette would become executive director of communications, bringing with him his expertise in “understanding millennials and generation Z.” Early in the new year, the PMO also added broadcaster, strategist and pundit Supriya Dwivedi as a senior adviser. In a Toronto Star op-ed, Dwivedi said she signed on in hopes of tackling online misinformation that’s being algorithmically forced down our throats by “giant, for-profit, foreign companies.”
