OTTAWA — The federal government’s discussions around rebranding the rebate program for its carbon pricing system are aimed at ensuring Canadians are aware of what their rebates are for, Natural Resources Minister Jonathan Wilkinson said Tuesday.
The first public acknowledgment of a potential rebrand of the government’s flagship climate policy comes as the Conservatives immediately dismissed the idea, and experts and political insiders raised questions on whether a rebrand would boost perceptions of the carbon price.
