I first became aware of this about three weeks ago—I was in T.J. Maxx, looking for a baby shower gift, and found diapers for “melanated” babies. I assumed “melanated” meant black, but since the packaging emphasized that what made this product “unique” was the addition of shea butter to the diaper lining, I didn’t really think much of it, and chalked it up to a marketing ploy—all babies, regardless of color, can benefit from skin-softening natural products.
