Electric cars cannot be advertised as completely “zero emission” because of the carbon dioxide that is generated when they are made and charged, the advertising watchdog has declared.
In a ruling that will change how electric vehicles (EVs) are promoted, the Advertising Standards Authority has banned carmakers from referring to them as zero emission unless they make clear this is only while driving.
The decision emerged as the regulator criticised BMW for describing its range of EVs as “zero emission cars” in Google searches.
