A growing boycott of Bud Light over its partnership with a transgender influencer has hurt sales at parent group AB InBev.
AB InBev, which owns Bud Light, Stella Artois, Budweiser and Corona, said on Thursday that sales to retailers in the US fell by 17.4pc in the last quarter of 2023, which it blamed primarily on the decline of Bud Light.
The slump is deeper than the 16.6pc fall seen in the third quarter of last year and means AB InBev has now suffered three consecutive quarters of double-digit percentage sales falls in the US.
