Planet Fitness’ valuation has plummeted $400 million in five days after they banned a member who shared a photo of a ‘trans woman’ using a female locker room.
The company’s value dropped from $5.3 billion on March 14 to $4.9 billion on March 19, and its shares are down by 13.59 percent compared to a month ago.
The decline follows Planet Fitness’ refusal to walk back its decision to ban a member who exposed a ‘trans woman’ shaving in a female locker room earlier this month.
Holy shlit! This is an actual Planet Fitness commercial. They really don’t know which locker room men and women are supposed to use. They make a mockery of women. It’s a joke to them.
WOMEN ARE NOT SAFE AT PLANET FITNESS!!
Their own policies even proudly state that men can use… pic.twitter.com/e6bGn8sWrj
— Libs of TikTok (@libsoftiktok) March 21, 2024
