Everyone wanted to do something to join in and support the protest movement that emerged after the killing of George Floyd in May 2020. Everyone wanted to help. Everyone wanted to give. Maybe it was just posting a black square on Instagram to show solidarity, but often it was more. Friends started sending money and organising others to do the same. I started giving to a few new groups myself.
Organisations that already existed in places such as Minneapolis — where Floyd was killed — and the new organisations that sprang up to capture this energy were flooded with volunteers and, most importantly, cash. People marched and people gave. Corporate America did too. And they all kept giving.
