‘People are voting based on their social identity. It’s become them versus us,’ says Greg Lyle, a pollster and former Conservative party activist in the 1990s.
The quickest way to get a start in politics in Canada is to appeal to members of an affiliated ethnic or religious group to take over a nomination battle or leadership convention, specialists say.
It’s not a new political strategy, but more and more it’s becoming the technique for scrambling to the top in Canadian politics.
