Canada has set ambitious post-pandemic tourism targets and has a new strategy to meet them, but experts say geopolitical challenges, cost of travel in the country and climate change will make those goals difficult to achieve.
Canada’s goal is to get back into the top 10 tourist destinations in the world, after falling to 13th in 2021 on the World Economic Forum’s Travel and Tourism Development Index. Canada was 11th on the 2024 index, but the federal government has set a goal of seventh by 2030.
