Biden and Harris are merely spokespeople, not the product itself.
Over more than three years, Democrats couldn’t sell Joe Biden; now, they must sell Kamala Harris in just under three months. This tall order requires two things: convincing voters that this administration deserves four more years and that Harris is truly different from Biden. Democrats’ continued marketing strategy of hiding their candidate tells Americans that neither is true.
On paper, selling Joe Biden should have been easy. Joe had a long Senate resume. He also had two terms as vice president behind Democrats’ most popular living president. Facing him was a divisive incumbent hobbled by a pandemic, an economy slowed by lockdowns, and civil unrest.
