If you want to reach a large audience, you should consider running a commercial during next year’s Super Bowl. Of course, that’ll cost you roughly $7 million for 30 seconds of airtime, so I hope you have deep pockets.
But here’s something you might not have considered: I can get you an audience the exact same size as the Super Bowl for a mere fraction of the cost. Seriously! If the only metric you care about is reaching the greatest number of eyeballs, you can replicate the Super Bowl’s reach for mere pennies on the dollar: Just buy a bunch of ads on the top 50 or so “adult content” sites.
