Canada is experiencing a notable shift in its alcohol consumption patterns.
Quebec’s SAQ is the latest liquor authority to report a consecutive decline in alcohol sales by volume, a trend that mirrors what is happening across the nation. In the most recent fiscal year, alcohol sales by volume have dropped in all provinces, signaling a significant change in Canadian drinking habits. According to the data, Ontario’s sales fell by 2.0%, Quebec by 2.5%, and Alberta saw a steep 15% decline, based on estimates and liquor board reports. Provinces such as Nova Scotia (-4.2%), Manitoba (-6.7%), and British Columbia (-4.9%) have also reported substantial drops.
