Some argue that Canadians do have an option for affordable groceries at the discount chains of the major supermarket chains: No Frills (Loblaws), Freshco (Sobeys) and Food Basics (Metro). Indeed, Loblaw Cos. Inc. is piloting an ultradiscount grocery store in Ontario, No Name, that promises lower prices by stripping away even more frills.
However, the prices at these discount chains are not nearly as attractive as those found at the hard discounters in other countries (even in the U.S., Trader Joe’s and Aldi are thriving).
