OTTAWA—Justin Trudeau reinvented Canadian politics when he was elected prime minister at the age of 43 in 2015, with a brand built around his good looks and energy.
Almost a decade later, Trudeau is fighting for political survival. About two-thirds of the public disapproves of his performance. His Liberal Party is losing once-safe seats, and some members of his caucus say Trudeau needs to go. And the Trudeau brand is now stubbornly unpopular as Canadians say they are simply tired of him.
“He was youthful, sexy, and you know, Mr. Selfie,” said Andrew Perez, a strategic-communications adviser and Liberal Party supporter. “Now there’s a disdain for Trudeau, even among very progressive people.”
