Once in a while, a company decides to rebrand itself. Sometimes those rebranding efforts work; other times they don’t (I see you, new Coke).
One company that has recently undergone a rebranding effort is Jaguar. With a history spanning just over a century, the luxury car manufacturer was famous for its sporty cars that were sleek, stylish, and quintessentially British.
I would be examining short seller activity. This fiasco could not have been planned better for someone hoping to gain by Jaguar’s stock collapse.
