TORONTO — The weeks since Liam Mooney and Emma Cochrane dreamt up a viral hat meant to fend off any notion that Canada will be taken over by the U.S. has been more of a crash course in manufacturing than in politics.
The pair of Ottawa-based marketers behind the “Canada is not for sale” hats made famous by Ontario Premier Doug Ford last week say they’ve realized how difficult it is to produce a ball cap fully made in Canada.
“Imagine you’re a snake and you’re trying to consume a giant bowling ball. That’s what we’ve been experiencing here,” said Mooney, co-founder of business consultancy Jackpine Dynamic Branding.
The hit that Canada’s garment industry took was called “Free Trade”.
