The tightening of the polls in Canada signals a leap of faith by voters who were disenchanted with the candidates on offer and have been persuaded by the idea that Mark Carney is the Messiah.
But election campaigns are won by candidates who convince people they deserve supporters’ loyalty, support and, most importantly, trust.
The Conservatives are trying to torpedo the new prime minister’s trust-building by labelling him “sneaky” Mark Carney .
The success or failure of such attempts depend on whether the candidate validates the claims through their behaviour.
