The “Alberta Is Calling” ads first caught my eye in the fall of 2022. They were splashed across Toronto’s transit system, and I was jammed into a crowded subway car on my way home from work. The Alberta government rolled out its $2.6-million campaign to lure big-city folk, fed up with high costs and congestion, to come out west for the promise of a better life.
The promise was alluring: move to a place where you can buy a house, take home a bigger paycheque and spend less time commuting. As a single person renting an overpriced shoebox condo in downtown Toronto, it was a compelling argument.
I don’t see how anyone in their right mind could “miss” Toronto.
h/t AL
