TORONTO – Armed with four different apps, Lucy Fromowitz roams the aisles of her local supermarket looking for clues.
She scans the barcodes on food packages and studies the origin stories that pop up on her phone. When something seems potentially misleading or incomplete, she moves to phase 2, poring over the fine print.
“Sometimes it will say, ‘Prepared in Canada,’” the retired college administrator said during a recent weekend shopping trip with her husband. “But if you read the package, it’s shipped through Florida or California,” and doesn’t specify what kind of preparation took place north of the border.
