The culture war was lost in a bathtub.
Sydney Sweeney is one of the biggest young stars in Hollywood today. Best known for roles in Euphoria and The White Lotus, she’s built a reputation as a bombshell and a decent actress. But she’s not content with acting. Now she’s a saleswoman too — though not the kind we’re used to.
Ms. Sweeney is busy selling her bathwater. No, I’m not joking (although I wish I were). It’s a real product. It’s market-tested, agency-approved, and infused into bars of soap, packaged as masculine self-care. This isn’t just some strange footnote in celebrity culture. It’s a headline. It’s a mirror. It’s a totem of a society so far removed from meaning that it now rinses itself in irony and calls it cleansing.
