Well, you can’t say that we weren’t warned. Repeatedly. At the beginning of this week, the Duchess of Sussex wrote in a subscriber newsletter, in that inimitably faux-chummy way that she has perfected:
“First off, a sincere thank you for making the debut of As Ever absolutely extraordinary. We had a feeling there would be excitement, but to see everything sell out in less than an hour was an amazing surprise. We are pleased to share that on 20 June, we’re going live with the products you love – plus, some new delicious surprises.
‘Absolutely extraordinary’ is one way of describing the profoundly underwhelming launch of a few pieces of overpriced tat. But as veteran Meghan-watchers know, such barrages of hyperbole are par for the course, and so I lay in wait, metaphorically speaking, for the ‘delicious surprises’ that we have been promised.
