The publisher of the Belgian editions of Elle and Marie Claire removed articles and profiles it admits were created by AI
Belgian editions of Elle, Marie Claire and other women’s magazines are claimed to have been using artificial intelligence to write hundreds of online articles under the names of fake journalists, complete with photographs and profiles.
“Sophie Vermeulen”, who has written an impressive 403 articles for Elle online this year, was, according to her profile, complete with photograph, “always ready to inspire you with fascinating stories or practical tips. Her passion for fashion and beauty is complemented by a love of travel and literature. Offline, you can spot her on a long walk in nature,” her Elle online profile said.
