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Forget ‘Go Woke, Go Broke’ — Jaguar Went Stupid Instead

Pity poor Jaguar. The British-based luxury and performance carmaker has had a rough go of it this century, but nothing could prepare anyone for the most bone-headed move in corporate history — and I don’t mean Jaguar’s woke “Reimagine” ad from late last year.

Let me bring you up to speed.


They were on their death bed when they came out with this…

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