What’s better than artificial intelligence? Why, Personal Superintelligence, of course. Meaning, technology that’s more intelligent than a human, but also serving humans. That’s what Meta (the company behind Facebook, Instagram, and WhatsApp) has announced it’s working on.
Mark Zuckerberg is serious about Meta Superintelligence Labs (MSL). In recent months, he has hired some of the biggest AI guns, poaching top talent from most of his rival AI giants with huge salary offers. He also has the advantage of vast troves of data that Meta already has on individuals, collected whenever we interact with their services, or even with apparently unrelated online activities. The files of data it holds on most of the world’s population — even those without Facebook accounts — underlie the personalised advertising which is Meta’s main source of income. And this is key to the “personal” bit of Personal Superintelligence.
