Pinsker’s Law of PR #1: If you don’t know the problem your audience has, then YOU are the one with the problem.
That’s it, folks — the Big Kahuna. The #1 rule of PR. Problem-solving is where it begins and ends, and not just for PR: It also applies in sales. (Which makes sense, when you stop and think about it: Propagandists are still salesmen; we just sell storylines.)
