Ford Motor calls its new electric vehicle initiative a “Model T moment” because of what the company says is its potential to revolutionize the sector the way its first car did for motoring more than a century ago.
But the automaker’s announcement last week that it will invest billions of dollars in a redesigned, value-priced EV pickup truck comes at a time when gale-force headwinds threaten to make the effort more of an Edsel moment – and not just for Ford.
It may be too dire to suggest Ford is walking into a propeller of anti-EV factors hampering the market. But the timing of its push could not be more challenging, as demand, sentiment and legislation are all going the wrong way.
