Cracker Barrel’s new logo — and its miserable attempt to reinvent itself — is obviously a complete disaster, whether in terms of customer backlash or the company’s stock price.
But the real reason Cracker Barrel has been struggling is that its service and food quality nosedived after Covid, and instead of fixing that, the company and its woke executives decided to go full Bud Light and taste the rainbow and dare its customers to object.
Looks like another crappy Exec destroyed a beloved brand. I have never been in a Cracker Barrel but know of them because they allow RV’s to park overnight for free, well they did perhaps that ended with everything else good.
Cracker Barrel’s Board Should Fire The CEO Immediately
Cracker Barrel is learning the same lesson Bud Light did: fat, bearded, gun toting middle Americans not only dislike change — especially the “woke” kind — but will also turn on you for taking a staple brand they love and pile-driving it into the ground.
