As the end of September approaches, my Facebook feed is suddenly awash with paid ads for orange shirts and caps with an array of designs inspired by West Coast indigenous art.
This social media sales frenzy has been growing in recent years, since the concept of Orange Shirt Day was officially adopted and promoted by the BC government and others. I’ve encouraged this advertising blitz by clicking on several of the offerings, not to purchase but to check their origin and validity. Facebook’s user algorithm picks up on that activity, directing more ads to me and getting a cut from the action.
