The so-called buy Canadian movement gained momentum when Donald Trump suggested, half in jest but with a tone of menace, that Canada could one day become America’s “51st state.”
The remark struck a nerve. Canadians reacted with indignation and pride, choosing to affirm their sovereignty not only through political rhetoric but also through their wallets. Many began rejecting U.S. products and looking more deliberately at what it meant to support Canadian ones.
