Whether we like it or not, TikTok has become one of the most powerful engines of consumer influence, especially in the food sector.
What used to be shaped by advertising budgets and lifestyle magazines is now often determined by a few seconds of user-generated video. Even mainstream news outlets increasingly rely on TikTok clips for entertainment value, giving them additional visibility and reach.
A single video of a guy on TikTok drinking Ocean Spray juice while riding a skateboard, and listening to Fleetwood Mac sold out every single bottle of Ocean Spray in America.
Let that sink in. pic.twitter.com/YDM2Pg50uw
— Pumpeet | Solflare (@SatoshiTriangle) June 4, 2025
