The advertising industry, so painfully obsessed with ‘diversity’ in TV commercials, has been publicly criticised for a lack of diversity in TV commercials. We’ve been here before. But this time, everyone in advertising will be delighted about the criticism.
They – we – all know that for many years, there’s been an unrealistic overrepresentation of black people in TV ads. Well, this has now been measured, proved and published in a report commissioned for Channel 4.
It asserts that while black people account for around 4 per cent of the UK population they appear in more than 50 per cent of commercials.
