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Interview with Noa Tishby: Two years after October 7, Israel has lost the PR war

Noa Tishby, one of Israel’s best-known advocates, is waging a narrative battle that she says is aimed as much at defending Western values as the Jewish state.

With an Instagram following of nearly a million and an X following of almost a quarter million, she has fought misinformation in real time since the Oct. 7 Hamas attacks, against the TikTok bots, campus protests, and celebrities tilting the court of public opinion against Israel and the West.

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