OTTAWA—Conservative Leader Pierre Poilievre is good at retail politics. Other parties may decry his slogans and three-word mantras, but a note of caution needs to be sounded.
KISS is the basic mantra of any successful politician. It may sound a little condescending because in long form, it reads ‘keep it simple, stupid’. For marketing reasons, the last ‘s’ needs to be replaced because voters are definitely not stupid.
But a simple message is one that resonates. When Poilievre coined the phrase “Axe the Tax” in relation to carbon pricing, it mattered little that the fiscal instrument was supposed to be a price on pollution.
